As Porsche-Boss Oliver Blume (56) will join the group in September 2022 Volkswagen took over, his world would henceforth be divided into compulsory and freestyle. The core renovation at Volkswagen was the mandatory part; there were fires everywhere: in the subsidiaries Audi and VW, in the most important market China, at the software subsidiary Cariad.
Porsche would be the choice. With the billions in annual profits there, Blume would have a guarantee of stability, both personally and professionally. It is now clear: the vision of duty and choice, of purgatory and paradise, was an illusion.
The shining icon of Porsche turns into the next problem for Blume. Profits are falling, the residual values for the electric Taycan are falling, and the central market in China is weakening. And to make matters worse, in the midst of the alarm signals, the brotherly handshake harmony on the board breaks down.
Is the double role too much for Oliver Blume? And how does he want to solve the Porsche problem? Isabell Hülsen, editor-in-chief of manager magazin, talks about this in the podcast with her deputy Michael Freitag.
In the podcast “Das Thema”, editor-in-chief Isabell Hülsen provides information every week about the editorial team’s exclusive findings on a topic that is crucial for the German economy. You can listen to the podcast via manager-magazin.de and on Spotify
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