German Manager Magazine: Porsche: Sales in China collapsed by 28 percent in 2024003888

The sports car manufacturer Porsche AG sold fewer cars last year than the previous year. Worldwide deliveries fell by 3 percent to around 310,700 vehicles, as the company in Stuttgart, which is majority owned by the VW Group, announced.

Porsche grew in four out of five regions of the world, including Germany. Only in China According to the information, there was a sharp decline of 28 percent. “The decline is primarily due to the continued challenging economic situation in this region,” reported the car manufacturer.

Already Volkswagen had previously reported declining sales for its core brand VW in China reports. While the Chinese car market grew overall by 5.3 percent to 23.1 million vehicles sold in 2024, VW sold almost 2.2 million cars, 8.3 percent less than a year ago. One reason: According to the Chinese industry association, in 2024 almost every second car sold in the People’s Republic was an electric car or a hybrid, and domestic manufacturers like BYD, Geely or Xiaomi the nose in front.

Sales director Detlev von Platen (60) said the product range made the manufacturer attractive to customers. “At the same time, we of course know that the economic and geopolitical conditions will challenge us more than ever in 2025,” said von Platen, according to a statement.

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