Motorway has announced its new brand platform and multi-channel campaign which will be rolled out from 21 March. ‘It’s not magic. It’s Motorway’ sees Motorway demonstrate how it strives to make selling effortless for car owners.
The campaign aims to bring more premium used car stock to Motorway’s daily auction.
James Wilson, COO at Motorway, said: “Our goal is simple: to reach more sellers, drive greater awareness, and as a result deliver an even bigger and wider range of premium used stock for our dealer partners.
“This campaign showcases what our customers already know – selling and acquiring cars with Motorway is simple, fast, and rewarding. And while it might feel like magic, it’s really our unrivaled dealer network and smart technology making it happen.
“We’re committed to supporting our dealers, and this campaign is just one of the ways we’re supporting their business growth in 2025”.
The campaign will be rolled out across TV, BVOD, OOH, YouTube, radio, social, alongside a refreshed brand identity.
Motorway’s out-of-home advertising will be featured across roadside and transport networks throughout the UK, including prime locations in London, Manchester, Liverpool, and Birmingham, as well as the brand’s well-known yellow London taxis.