Porsche has, among other things, because of the trouble business in China Less sports and off-road vehicles sold again at the beginning of the year. From January to March, 71,470 vehicles were delivered worldwide. That was around 8 percent less than in the first quarter of 2024, as the car manufacturer in Stuttgart said. Already throughout the past year, the Swabian sales had dropped 3 percent to around 310,700 vehicles.
In China, 9,471 vehicles were delivered in the first three months – 42 percent less than a year earlier. The main reason for this is the continued tense economic situation in the country. Porsche boss Oliver Blume (56) recently did not expect a quick improvement in the People’s Republic: From today’s perspective, the changes in the market were long-term, he said at the balance sheet press conference in March. The China business only moves at half of the level that Porsche once planned.
In Germany And the rest of Europe also showed the sales figures significantly down. With 20,698 deliveries, things went better in North America. The clear plus of 37 percent was therefore, among other things, on a weak period of the previous year. At that time, delays during import had hindered delivery. Porsche also recorded a plus in overseas and growth markets such as Africa, Latin America, Australia, Japan Or Korea.
Sales kink at the Cayenne
Porsche had renewed several model series last year. The compact SUV Macan was particularly popular at the beginning of the year. From this model, the majority of the VW group delivered 23,555 pieces-an increase of 14 percent. The new fully electric variant was eliminated more than half. The Panamera also recorded growth.
There was a clear sales kink in the Cayenne model, which has so far been delivered with the delivery. In addition, the deliveries of the classic 911 and the fully electric Taycan decreased.
About every fourth Porsche vehicle sold was a pure Stromer in the first quarter. “The Macan developed very well in the first quarter and, with the fully electric variant, contributes significantly to our increased electrification rate,” said sales board member Matthias Becker.
With a view to the current year, the manager said: “Porsche has a very young and highly attractive product range.” Customer demand continues to move at a solid level. You work closely with the various sales regions to reconcile demand and supply.