Dear reader, dear reader,
That would have been missing: When Friedrich Merz (69) fell through the first ballot as Chancellor on Tuesday, a Federal Republic of Germany, which was incapable of acting, threatened. In the second attempt, Merz then managed to avoid the total disaster. Nevertheless, he is the first candidate to enter the story, which was not chosen straight away.
The multiple broad side from the marketing department of Sixt
– “If it doesn’t work in the first course, just switch it up” and Olaf Scholz (66) as Merz-navi
– was inevitable. Last but not least, the battered mobility industry is now hoping for quick impulses of the new Chancellor. Because Germany is the “most expensive car location” at all, VW brand boss Thomas Schäfer (55) from Merz demands, for example “Quickly”
Support and expresses his wishes directly: “To help the automotive industry, we have to reduce energy costs and bindingly promote e-mobility.” Our topics of the week:
When Jim Rowan (60) competed as a Volvo boss in spring 2022, many said: finally a non-industry that could piling up the car scene with new approaches. Rowan came with the recommendation as CEO of the luxury vacuum cleaner Dyson. Three years later, Volvo’s largest shareholder, Geely boss Li Shufu, suddenly pulled the plug to the British. Rowan had to go, his successor was his predecessor with Håkan Samuelsson (74). Why did Li Shufu hit this remarkable volte at Volvo? In China, Rowan’s idiosyncratic style in China was no longer so enthusiastic. My colleague Margret Hucko knows what it was about in detail
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Number of week: 1.5
The Auto tariffs from US President Donald Trump (78) have been working since last weekend. General Motors goes from a burden of 4 to 5 billion dollars out of. Ford boss Jim Farley (62) and finance director Sherry House originally expected $ 2.5 billion in customs load, according to some concessions of the president Should it be $ 1.5 billion. Still a violent Trump-Dump.
Deepdrive: earn money with sustainability
The auto industry stutters so much that, at least the subjective impression – it is currently one of the most pressing topics: In Dürren times (economically speaking) sustainability initiatives are quickly seen and reduced as cost factors. The right approach promises profits, says Beryll’s advice. Almost 300 million euros in additional profit would be possible for car manufacturers in the best case, for example with their own sustainable equipment lines. Here
Find out more on how that should work.
VW? Out. Audi? Out. Cupra? Remains “as a pioneer”. The announcement of Volkswagen’s Oberst Saleser Marco Schubert (51) in late autumn 2024 was similar to agency sales. Half a year later, in the group with the partial direct sale of their electric cars at private customers in Germany, they are so dissatisfied that that that Audi prefers to collapse the agency today than tomorrow again
. And not only that: With Cupra, the last bastion will also return to dealer sales by 2026. With Volkswagen, the topic should be through until further notice. At the end of last week, German director Alexander Buk (54) wrote the Cupra dealers an email with the subject “Termination of individual customer agency Cupra Born & Tavascan”. He could also have written: “BUK finally ends the agency spook”.
Come through the week well.
Your Christoph Seyerlein
Do you have any wishes, suggestions, information that we should take care of journalistically? You can reach my colleagues in the Mobility and me team at manage.mobility@manager-magazin.de
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