Porsche-The boss Oliver Blume (56) had set great goals. He wanted to redefine the concept of modern luxury, he announced during the IPO in September 2022. Economically and sustainably at the same time. And Porsche, according to the internal plan, wanted to sell up to 85 percent of all vehicles with pure battery drives in 2030.
It will hardly become anything from it. The Taycan sports car and the SUV Macan run too weakly, the electric Cayenne and the Sportive 718 E come too late to bring the electrical share in this direction. The demand that the Porsche retailers register is too low.
What happened? Why do the residual values of the electric vehicles fall so quickly? Why are the combustioners continue to run well? Does the electronic weakness perhaps become a luxury problem for Porsche? “Luxury and electrical, that has not yet fits together,” a Porsche insider commented on the dangerous location. What this for the Stuttgart car manufacturer, for CEO Blume and also the mother Volkswagen means discussing in this podcast Isabell Hülsen and Michael Freitag, editor -in -chief and deputy editor -in -chief of the manager.
In the podcast “The Topic”, editor -in -chief Isabell Hülsen provides information about the exclusive findings of the editorial team every week on a topic that is decisive for the German economy. You can use the Podcast via Manager-Magazin.de as well as on Spotify
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