German Manager Magazin: Tesla share with course rally: quarterly turnover drops, recovery in China004296

The deliveries of Tesla went back in the second quarter. They dropped by 13.5 percent to 384,122 vehicles, such as that of tech billionaire per year Elon Musk (53) guided electric car manufacturer announced. However, this had been largely expected: the middle assessment was only somewhat below the delivery number.

In addition, the group increased production more clearly than expected. The Tesla share won 5 percent in pre-exchangeable US trade.

The new variant of the previous bestseller Model Y, available since March, was initially unable to boost sales. In addition to the controversy about political activities by Tesla boss Elon Musk, the transition phase in the Model Y was considered a reason for the drop in sales of 13 percent in the first quarter. Tesla converted the production lines at the beginning of the year. For this, production paused for a few weeks. At the same time, pricing prospective customers were less to buy a vehicle of the previous Y variant.

New pressure through the end of US electropro premium?

A lot had happened in the past three months. Musk announced that he was more concerned with Tesla and withdrew from Washington, where he on behalf of President Donald Trump (79) acted as a cost lower in the government apparatus. Then Musk overturned Trump in the dispute over the tax and expenditure law driven by the President.

The current plan, which still lacks the approval of the House of Representatives, sees, among other things, the abolition of electric car sub-tubes in the USA At the end of September. This could further pressure the Tesla sales in the important home market at the end of the year. The White House is also trying to stop California’s project in 2035 in the most populous US state to only allow the sale of cars with electric drive.

Autonomous driving should bring turn

Musk announces, however, that the future of Tesla is in robot taxis and humanoid robots anyway. At the end of June, the group brought its first robotaxi service in Austin in Texas in Texas 

– in small format. Initially, only a few model-Y-cars are in use for the driving service, only customers invited by Tesla are allowed to use it-and an employee drives in the passenger seat. However, Musk continues to promise hundreds of thousands of self -driving Teslas on the streets in the coming year. Meanwhile, Tesla’s cars are getting more and more competition – especially in the important Chinese market.

The renewed decline in sales was already evident. The Tesla new approvals in the EU fell by 40.5 percent to 8729 vehicles in May after figures from the ACEA dealer association. In the first five months they broke up by a good 45 percent to 50,413 Teslas.

According to the Bloomberg financial service, Musk recently took over the supervision of production and sales in Europe after his long -time confidante Omead Afshar left the company. Tesla has his European plant in Grünheide near Berlin. The group itself does not provide any information on results in individual regions and countries.

Down in the downward trend in China

In China In June after eight months with sales declines, Tesla sold more of its electric cars produced in the People’s Republic. Sales increased by 0.8 percent last month, as China Passenger Car Association data showed on Wednesday. On a quarterly basis, however, the Tesla sales shrank by 6.8 percent due to cheaper models of Chinese competition-the third decline in quarter as a result.

The deliveries of models 3 and y from the factory in Shanghai, including sales to China as well as exports to Europe and other markets, have increased by 16.1 percent to 71,599 vehicles since May. Meanwhile, the Chinese rival could Byd In the past month, increase its sales by 11 percent to 377,628 cars.

Controversy around Musk

In the past few months, the criticism of the political role and the right -wing political views of Musk has become louder. There were boycott calls and repeatedly protests at Tesla locations in different countries.

Last year the tech entrepreneur became a close ally of Donald Trump, whom he donated more than $ 250 million for the election campaign for the White House. Musk’s political activity scored at least some potential Tesla buyers. In Germany the musk campaigned for the AfD before the federal election.

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