07.
May 2018
Stuttgart
Press Contact for this Press Release (3)
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Nora Sterzinger
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Global Business Communications
Sales & After Sales Mercedes-Benz Cars - nora.sterzinger@daimler.com
- Tel: +49 711 17-33806
- Fax: +49 711 17-24847
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Katja Liesenfeld
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Manager Global Business Communications
Sales & After Sales Mercedes-Benz Cars - katja.liesenfeld@daimler.com
- Tel: +49 711 17-32972
- Fax: +49 711 17-790-24594
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Sofia Stauber
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Head of Global Business Communications
Mercedes-Benz Cars - sofia.stauber@daimler.com
- Tel: +49 711 17-40598
- Fax: +49 711 17790-91184
- April sales by Mercedes-Benz reached a new high of more than 192,000 units (+6.6%).
- Record unit sales in April of more than 68,000 SUVs delivered (+14.0%)
- New record in Asia-Pacific: more than 80,000 cars sold and growth of 17.2%
- Demand for electric smart models in Europe higher than ever before
Stuttgart – In the first three months of this year, Mercedes-Benz posted its strongest-selling quarter of all time and defended its top position in the premium segment. The company with the three-pointed star smoothly continued with this successful start to the year in April: 192,558 cars were delivered to customers around the world (+6.6%), more than ever before at the beginning of a second quarter. Unit sales in the first four months of the year increased to the new high of 786,862 vehicles sold with the three-pointed star (+6.2%). For 62 months in a row, Mercedes-Benz has now posted continuous growth. In several markets, Mercedes-Benz was the premium brand with the most new registrations in April, including Germany, Spain, Sweden, South Korea, Australia, USA, Mexico and Brazil.
“After our most successful quarter, we are keeping up the pace. More than 192,000 Mercedes-Benz vehicles sold in April means not only a growth of 6.6%, but also a new sales record,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “At the trade fair in Beijing in April, we presented the long-wheelbase version of the A-Class Sedan, the sixth model in our family of compact cars. Since last weekend, the new A-Class Compact Sedan has been in the showrooms in Europe. These models are continuing the success story of the compact cars, of which six million have already been delivered to customers.”
Mercedes-Benz unit sales by region and market
In Europe, Mercedes-Benz posted a new record for unit sales in the first four months of a year and delivered 312,966 cars to its customers (+1.2%). In April, sales of 74,835 units were close to the prior-year level. One third of all deliveries went to Germany, the biggest European market (25,303 units, +3.0%). Thanks to virtual reality, a visit to a dealership in the domestic market takes on a new dimension: Mercedes-Benz makes it possible for visitors to don virtual reality goggles and experience their vehicle of choice in all manner of configurations in real time, thanks to 3D technology. With the 3D augmented-reality app Mercedes cAR, customers and prospective buyers can individually configure their vehicle of choice on a smartphone or tablet, and view it in every detail in a unique, three-dimensional resolution. The brand achieved new records in the first four months also in Spain, Sweden, Poland and Portugal – never before were so many cars sold there in this period. Mercedes-Benz also posted the best four months in the emerging market Hungary and achieved a significant double-digit sales growth.
Mercedes-Benz once again achieved double-digit growth in the Asia-Pacific region: With deliveries of 80,243 units, unit sales in April increased to a new record (+17.2%). The biggest contribution to growth came from China, where the number of delivered cars rose by 20.1% to 57,221 units last month. For the first time, the 200,000 mark in unit sales was passed in China within just four months (227,153 units, +18.0%). More than two thirds of all Mercedes-Benz cars sold there were also produced locally. Mercedes-Benz achieved best-ever figures in the first four months of the year also in South Korea, India, Thailand and Malaysia.
In the NAFTA region, Mercedes-Benz delivered 126,518 cars to customers in the first four months of the year – more than ever before in that period (+0.3%). In April, the brand with the three-pointed star delivered more vehicles in the region than in the prior-year month (33,143 units, +3.4%). In the USA, unit sales increased by 1.0% last month and 27,207 customers were delighted to receive their new Mercedes-Benz. Mercedes-Benz USA und Mercedes-Benz Financial Services USA LLC announced the launch of the “Mercedes-Benz Collection,” a subscription service for premium automobiles allowing customers to swap between different vehicles depending on their needs and lifestyles. In cooperation with the Mercedes-Benz dealerships, the service will start in June as a pilot project in two markets: Nashville, TN and Philadelphia, PA. In Canada (+7.4%) and Mexico (+44.2%), Mercedes-Benz actually posted best-ever sales for April.
Mercedes-Benz unit sales by model
In April, 68,129 Mercedes-Benz SUVs were sold, which is 14.0% more than in the prior-year month. The new record mainly reflects the strong demand for the GLC, which sales rose by 37.2% in April. Along with the GLC, the GLA is one of the bestselling models in the Mercedes-Benz SUV segment.
The S-Class Sedan recorded a 26.1% increase in unit sales at the beginning of the fourth quarter. 6,977 units of the Mercedes-Benz flagship were delivered in April. Sales of the Mercedes-Maybach rose to a new high last month. At “Auto China 2018”