Skoda Auto India has achieved a significant milestone as the Kodiaq SUV became the first petrol-powered vehicle from India to successfully reach the Mount Everest North Face Base Camp. The feat has been officially recognized by both the India Book of Records and the Asia Book of Records.
The Achievement
The expedition saw the Skoda Kodiaq traverse over 6,000 kilometers across India, Nepal, and China, navigating extreme altitudes, sub-zero temperatures, and challenging terrains to reach the Mount Everest North Face Base Camp on the Tibetan side. This accomplishment demonstrates the vehicle’s combination of European engineering, cutting-edge technology, and real-world performance capabilities.
Strategic Significance for Skoda India
The record comes at a pivotal time for Skoda Auto India, which has been experiencing strong growth momentum. In the first half of 2025, the company recorded its highest-ever half-yearly sales with 36,194 units, marking a 134% growth over the same period in 2024. This performance has helped elevate Škoda to the top 7 automakers in India.
The Kodiaq’s achievement serves multiple strategic purposes for the brand. It reinforces Skoda’s positioning as a manufacturer capable of producing vehicles that can handle extreme conditions, while also highlighting the brand’s engineering capabilities in the competitive Indian SUV market.
Market Context
Skoda’s focus on the Kodiaq comes as the Indian automotive market shows increasing preference for SUVs, particularly in the premium segment. The company has been expanding its presence across India, recently crossing 300 customer touchpoints spread across 172 cities, as part of its strategy to get closer to customers nationwide.
According to Ashish Gupta, Brand Director at Skoda Auto India, the achievement reflects the company’s strategy of “being relevant, driving differentiation, and enhancing trust.” He emphasized that this accomplishment reinforces customer confidence in Skoda’s products, engineering, and commitment to safety, quality, and reliability.
Company Background
Skoda Auto India has been operating in the Indian market since 2001 and currently offers four models: Kylaq, Slavia, Kushaq, and Kodiaq. The company is present in more than 172 cities across the country with over 300 customer touchpoints.
As part of the Volkswagen Group, Skoda operates globally with production facilities in the Czech Republic and manufacturing capabilities in China, Slovakia, and India through partnerships. The company employs around 40,000 people worldwide and is active in almost 100 markets.
Looking Forward
This record-setting expedition positions Skoda to leverage the achievement in its marketing efforts while reinforcing its brand values of exploration, engineering excellence, and reliability. As the company continues its 25th year of operations in India and marks 130 years globally, such achievements help differentiate the brand in an increasingly competitive automotive landscape.
The success of the Mount Everest expedition also aligns with Skoda’s broader strategy of showcasing real-world performance capabilities, which could prove valuable as the company continues to expand its market presence in India’s growing SUV segment.