German Manager Magazin: Audi: Profit breaks up by more than a third, return drops to 1.8 percent004342

The tariffs of US President Donald Trump (79), costs for the group renovation and weak business in China Have the profit of Audi Let it in the first half of the year. At 1.3 billion euros, the surplus was 37.5 percent lower at the same period last year, such as the Volkswagen The carmaker belonged to the car on Monday. It is already the third time in a row that the first half of the year in the previous year is significantly worse. In 2022, the Ingolstadt residents had shown 4.4 billion euros in profit. Numbers for the Audi operating business had before the weekend The VW Group already communicated.

Audi has reduced the forecast for the current year. The sales expectation shrank by 2.5 billion to 65 to 70 billion euros and the return is also expected to be a good piece of lower at 5 to 7 percent instead of 7 to 9 percent. However, the customs deal is the EU with the USA, the US President on Sunday evening Donald Trump (79) and EU boss Ursula von der Leyen (66) have agreed, not yet taken into account. This is currently in evaluation, it said. You have no details and nothing written yet, said CFO Jürgen Rittersberger (53). Basically, it is pleased that there is now predictability.

600 million euro burden on the tariffs

The US tariffs increased in spring alone burdened Audi with around 600 million euros in the first half of the year, Rittersberger said. Audi, that is different from competitor BMW No own work in the United States, the additional costs incurred by the tariffs did not pass on to its customers in the United States, but such a step is expensive. Rittersberger did not say how things should go here – you will try to find the right compromise between price and volume here.

Another reason for the current decline, the chief of finance mentioned the costs for the conversion of the group. Audi, among other things, has the reduction of 7500 jobs in the spring Germany announced by 2029 and already made provisions for this. These burdened the result in the first half of the year with 600 million euros, but there were already the first positive effects of the so -called future agreement, which enables half of this burden.

Audi’s return shrinks to a meager 1.8 percent

In addition, sales shrank in the first half of the year, especially in China, but also in the USA. The two markets are currently difficult for many car manufacturers. In China, a massive price competition continues to rage, especially in the electrical area. Here Audi hopes for upcoming new models.

The return of the Audi Group with the brands Audi, Bentley, Lamborghini and Ducati broke from 6.4 percent to 3.3 percent in the first half of the year. The Audi brand alone made only 1.8 percent return and was below the return of the long -weaking core brand Volkswagen.

The current figures once again underpin that Audi boss Gernot Döllner (56) with its sometimes brutal methods 

so far not got under control. The start of the new generation of the luxury limousine A8, one of Audi’s most important models, is also based on the manager magazine probably moved again. 

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