Auto Trader’s AI-driven digital retailing solution, Deal Builder, is now available to all retailers. The solution delivers higher converting deals, and faster and more efficient sales.
Unlike traditional leads, deals built through Deal Builder show much higher purchase intent, with top retailers converting over 80% of reserved vehicles. Notably, 84% of buyers who build a deal do not submit a lead elsewhere for at least three days. In addition, nearly half of deals are made outside of business hours which gives retailers ready-made opportunities each morning.
Chief Product Officer, Karolina Edwards-Smajda, said: “The uniqueness of Autotrader is how we respond to change and how we support retailers and partners through these changes.
“This is why, after an extensive period of working with retailers to evolve Deal Builder and to ensure it delivers the best possible results, we made the decision to make it available to all.
“By unlocking digital retailing for everyone, it’ll not only revolutionise how retailers engage with consumers, but will provide a new era of rich buyer intelligence, helping to convert deals more easily, maximise revenue opportunities, and optimise operational capacity.”
The next step for Deal Builder will see Auto Trader provide retailers with advanced buyer insights, details on individual preferences and high-intent behaviours across every vehicle on Auto Trader.
The solution will highlight which vehicles are generating the highest engagement and purchase potential, allowing retailers to prioritise the right opportunities and tailor their approach to serious buyers. Data can be integrated directly through Portal or preferred systems via AT Connect.