BMW CEO Krüger attacks Mercedes: “In 2020, we’ll be number one again in sales”

01/18/2018

BMW CEO Krüger attacks Mercedes “2020, we will be number one again in sales”

AFP

BMW boss Harald Krüger

The BMW CEO Harald Krüger has announced the competitors Mercedes the loss of the top spot. “In 2020, we will again be the number one in sales and I will commit my team to the goal, even if it will not be a walk,” Krüger said in an interview with manager magazin (release date: 19 January). In 2017, the Mercedes brand sold around 200,000 more cars than the BMW brand, By 2016, BMW was lying in front of Mercedes.

As a lever for the rising sales Krüger called “the largest model offensive in BMW history.” Among them are the new models X2 and X7, also should the production of the X3 be greatly increased. Despite the increased sales, the return target remains: earnings before interest and taxes (EBIT) should amount to 8 to 10 percent of sales.

The BMW boss announced that it would accelerate the reorganization of the BMW Group “into a customer-centered mobility company and a tech group”. “It’s not enough just to be in the lead when it comes to sales – being a quality leader, number one in customer satisfaction – that’s what our employees have to be excited about,” says Krüger. This is helped by the Group-wide introduction of the Net Promoter Score, which measures customer satisfaction. The instrument provides the “feedback merciless and direct”.

Krüger gave an insight into his leadership style. “Anyone who thinks I’m only leading the team is wrong, and some of the decisions are clearly made from the top.” So he has prevailed against internal resistance, that BMW Show stock market chart Sold over 100,000 electric vehicles in 2017. “Maybe some people underestimated me,” the CEO continued, “but I can be tough and consistent.”

More economy first-hand? The above text is just a minimal excerpt from the February issue of manager magazin. The new issue (and the next issue) you can here in the advantage offer to order. The digital edition is available here for you, from Friday is the print edition at the kiosk. subscribers we deliver the fresh manager magazin on Thursday in the mailbox or electronically. Or both.

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