The US electric car manufacturer Tesla Loses the ground on his home market. The market share of Tesla in the USA has fallen to the lowest level in August for almost eight years. Buyers increasingly grabbed Electric cars the competition, while the model range of the Elon Musk (54) Guided group is getting old.
This is shown by data from the research company Cox Automotive, which the Reuters news agency is exclusively available on Monday. Accordingly, Tesla’s share in the US market for electric cars fell to 38 percent in August. It is the first time since October 2017 that the brand falls below 40 percent. At that time, the production of the first model for the mass market, the Model 3, was just running.
The decline underlines the growing pressure from established manufacturers that increase their incentives for electric cars. While the competition is launching new models, Tesla has focused on the development of robotaxis and humanoid robots and initially placed plans for cheaper e-car models in the drawer or completely painted.
US purchase bonus falls and should increase pressure on Tesla
“I know that as a company for robotics and Artificial intelligence
Align, ”says Stephanie Valdez Streaty, director of industry inspection at Cox.“ But if you are a car manufacturer and do not offer new products, the market share will drop. ” Tesla’s last new model was the cyberruck introduced in 2023. However, the vehicle cannot build on the success of Model 3 or the SUV Model Y and suffers from numerous recalls.
The company meets this development at a sensitive time. Analysts expect the sales of e-cars to be will be will be will be will be raised in the United States until September before a state purchase premium of $ 7,500 expires. This should increase the financial pressure on Tesla and other manufacturers. While the entire e-car market grew by 14 percent in August, the Tesla paragraph only increased by 3.1 percent. The market share of Tesla had already fallen to 42 percent in July, after 48.7 percent in June.
Competitors such as VW increase sales massively
Tesla had dominated the market for years, increased sales rapidly and enforced high prices. In the meantime, however, the tougher competition is forcing the group to reduce price that strain the margins. The data for July show that competitors such as Hyundai, Honda, Kia and Toyota With higher incentives, increased their sales between 60 and 120 percent. Volkswagen even came to an increase of more than 450 percent compared to the previous month. A buyer reported Reuters that he decided on a VW ID.4 because of an attractive leasing offer and free quick -down shop, even though he originally considered another model.
The political activities of company boss Musk on the right and his earlier cooperation with US President are also considered stressful for the Tesla brand Donald Trump (79). Musk had supported Trump’s efforts to redesign the US government this year, but overturned the president in May.
Meanwhile, Tesla’s corporate strategy focuses on artificial intelligence. The Board of Directors hit in July unprecedented remuneration package For Musk in the amount of a trillion dollar, which, among other things, is linked to the goal of increasing the company’s market value to $ 8.5 trillion in the next ten years.