Harwoods Group has sold its Jaguar Land Rover franchises along with Volvo, BMW & Mini authorised repairer operations to the Dubai based DXB Auto Investments
DXB will operate the business under Southeast Motors. The employees at the Harwoods sites will transfer under Tupe to the new owners.
Harwoods has JLR sites in Basingstoke, Brighton, Chihester and Crawley and a servicing operation in Croydon.
Harwoods Group chief executive Archie Harwood said: “It has been our pleasure to serve the communities in which we have represented our manufacturer partners, and it has been decided by our shareholders that now is the right time for us to resize and reposition ourselves.
“We are confident that the proud teams we have built up will flourish under the new ownership, investment, and best practice that DXB will bring from their own experience of our industry.
“We will continue to invest our focus on the success, growth and development of our remaining operations.
The Harwoods Group was founded in 1931 by Wallace Harwood, the father of current director Guy Harwood, and grandfather of Chief Executive, Archie Harwood.
“We are immensely proud of the business that we have built up and the strong family business culture, which we have developed in our 94 years of trading.”
Chief executive Archie Harwood added: “I would like to take this opportunity to offer a sincere thank you to all our transferring employees, who have supported our family in the creation, development, and operation of these franchise locations throughout the many decades we have traded and wish the new owners of the acquired businesses, every success.”