Hyundai Motor Company outlined its strategy to reach 5.55 million global vehicle sales by 2030 during the company’s first CEO Investor Day held outside Korea on September 18 in New York. The plan centers on expanding electrified vehicle production to 3.3 million units, representing 60 percent of total sales.
CEO José Muñoz presented the company’s transformation approach, which includes comprehensive product expansion, manufacturing growth, and technology development. The electrified vehicle target includes more than 18 hybrid models and a complete electric vehicle lineup across multiple market segments.
Hyundai plans to enter new vehicle categories, including its first mid-size pickup truck for North America before 2030. The company will introduce region-specific electric vehicles, including the IONIQ 3 for Europe, India’s first locally designed EV, and China-produced Elexio SUV and electric sedan models.
The company will launch Extended Range Electric Vehicles starting in 2027, designed to provide more than 600 miles of driving range through battery-engine integration.
These vehicles will use high-performance batteries and motors to deliver electric vehicle performance with reduced battery capacity compared to conventional extended-range models.
Manufacturing expansion includes a second phase of the Hyundai Motor Group Metaplant America facility, adding 200,000 units of production capacity by 2028 with a $2.7 billion investment that will create 3,000 jobs in Georgia. The company aims to produce more than 80 percent of US-sold vehicles domestically by 2030.
Globally, Hyundai plans to add 1.2 million units of production capacity by 2030 across facilities in the United States, India, South Korea, and other markets. The expansion includes implementing Software-Defined Factory technology to improve production flexibility and efficiency.
The company’s technology initiatives focus on Software-Defined Vehicles through its CODA architecture and Pleos operating system. Hyundai will introduce next-generation battery technology targeting 30 percent cost reduction, 15 percent higher energy density, and 15 percent shorter charging times by 2027.
Genesis, Hyundai’s luxury division, targets 350,000 annual sales by 2030, expanding from its current presence in more than 20 global markets. The brand has achieved one million cumulative sales in less than eight years since its establishment.
CFO Seung Jo Lee announced revised financial guidance, raising the revenue growth target to 5-6 percent while adjusting the operating profit margin target to 6-7 percent. The company outlined a five-year investment plan of 77.3 trillion Korean won from 2026 to 2030, including research and development, capital expenditure, and strategic investments.
Hyundai Motor Company, established in 1967, operates in more than 200 countries with over 120,000 employees. The company has been transitioning from traditional automotive manufacturing to what it terms a “Smart Mobility Solution Provider,” investing in robotics, autonomous driving technology, and zero-emission vehicles.