Autoglym LifeShine has launched CeraFuse ULTRA, offering improved gloss, durability, and resistance to environmental contaminants –backed by a lifetime guarantee.
The product is aimed at the high-performance and luxury car segment and suitable for vehicles up to 10 years old. Dealers can offer customers two grades of LifeShine protection – premium and ultra-premium – with tiered pricing that unlocks new margin opportunities.
Anna Houldsworth, Head of Paint Protection at Autoglym LifeShine, said: “Our product development teams have harnessed the latest advancements in ceramic coating technology for CeraFuse ULTRA.
“As well as providing unparallelled vehicle ceramic protection, this new premium-grade product will provide dealerships, especially those selling luxury and prestige vehicles, with additional revenue opportunities, improved customer satisfaction, and the added likelihood of repeat purchases.”
Autoglym LifeShine will offer retailers that sell and apply CeraFuse ULTRA a dedicated support package, tailored to individual site requirements.
The package includes technical advice, customer service assistance, sales and marketing training, and bespoke point-of-sale materials to help sales teams communicate the benefits of CeraFuse ULTRA online and within the showroom.