Keyloop’s Marketing Services team is adding Generative Engine Optimisation (GEO) capabilities to its service portfolio to help dealers become more visible using AI-driven search and generative AI platforms, including Google’s new ‘AI Mode’.
Google’s AI Mode facilitates a more conversational, intelligent, and personalised search experience for the consumer. Keyloop, a certified Google Premier Partner, has developed a suite of guidance and tools so retailers can optimise for Google’s latest AI-driven innovations.
Tim Smith, Chief Strategy Officer at Keyloop, said: “The arrival of AI Mode signals a transformative shift for Google Search, potentially reshaping how customers find and interact with brands online.
“Retailers and OEMs need to ensure their marketing channels are delivering high-quality content and strategies to remain visible, accessible and relevant to customers.
“The Marketing Services team will ensure dealers are best equipped to harness the new Google AI functionality to expand their online reach and deliver a more personalised online customer experience.”
The Keyloop Marketing Services team is already helping retailers and OEMs customer engagement via its new generative and conventional search offering, keeping content strategies aligned with the latest algorithms.
Dealers can strike the perfect balance between data-driven, goal-focused marketing, whilst enhancing the digital customer experience, maximising conversion rates and optimising cost per acquisition.
Keyloop’s Marketing Services specialists evaluate key aspects of a dealer’s digital performance, identifying how best to unify technology strategies across paid and owned marketing channels.
As a Google Premier Partner, Keyloop was invited by Google to participate in the closed beta for Performance Max with vehicle feeds, Google’s AI-powered campaign tool that helps retailers identify and target advertisement through those Google channels most likely to facilitate conversions.
One of Keyloop’s dealer customers has seen a 74% reduction in cost per click coupled with a 70% reduction in cost per lead.
Keyloop has created a reporting suite, including detailed channel reporting that identifies which Google channels – such as Search, Display, YouTube, and Discover – are delivering the highest return on investment.
Campaign-level negative keywords makes it possible to exclude irrelevant search terms, ensuring that ads reach the relevant audiences for improved engagement and response.