Bengaluru-based smart electric scooter startup Ather Energy, which is having a stellar run in domestic market, has clocked record monthly retail sales of 28,061 units in October 2025 as per Vahan. This is a handsome 73% YoY increase (October 2024: 16,248 units) and makes last month the company’s best ever since it entered the e-2W market in end-CY2018 (see 10-month sales data table below).
Ather Energy’s sales numbers for October 2025 could further increase when the Vahan portal factors in more registrations for the last couple of days of last month. In October 2025, the startup had a best-ever market share of 19.52% what with the month beating its previous best (August 2025: 18,105 units) and marking the first time that the Bengaluru-based smart electric scooter OEM has raced past both the 20,000 and 25,000 retail sales mark in a single month.
In October 2025, with a record 28,061 units sold, Ather had a best-ever market share of 19.52% of the e-2W industry’s record monthly sales of 143,713 units.
Importantly, Ather is 3,107 units behind October 2025 market leader Bajaj Auto (31,168 units) and just 1,423 EVs behind No. 2 OEM, TVS Motor. Will the startup, at some stage in the near future, upset the two legacy OEMs? That remains to be seen but the fact of the matter is that with a growing sales network and expanding reach into Tier 2 and 3 markets, the start-up is taking the battle into the top two legacy players’ camp.
On October 6, Ather Energy rolled out its 500,000th electric scooter – a Rizta – from the Hosur plant in Tamil Nadu. Retail sales since launch have crossed 465,000 units.
Rizta family scooter and BaaS make a difference
The growth accelerator for Ather has been its flagship product, the Rizta family scooter which has joined the 450 and 450 Apex performance scooters in its EV portfolio. The Rizta, which has an IDC range of 159km per charge, has marked a strategic product shift for Ather. Designed and developed with a focus on practicality – and also to take on the competition in the form of the TVS iQube, Bajaj Chetak and Hero Vida – the Rizta’s highlights include the largest two-wheeler seat in India, ample storage space and a host of user-friendly features.
The Rizta, which has sold an estimated 152,477 units from launch in April 2024 till end-August 2025, remains Ather’s key growth driver and currently accounts for the bulk of its sales. This is noteworthy given that the three-variant flagship scooter is a premium product that stands out from the crowd.
What has also drawn buyers to Ather products is its Battery As A Service (BaaS) business model which, by separating the cost of the battery ownership from e-2W ownership, makes EVs more affordable and competitive with ICE rivals. With BaaS, e-2W buyers pay only for battery usage via subscription or per kilometre ridden. Ather Energy has also enhanced its brand equity by expanding its Assured Buyback programme, offering enhanced peace of mind to the consumer.
On October 6 this year, Ather rolled out its 500,000th electric scooter from the Hosur plant in Tamil Nadu. The milestone product – a Rizta – comes just over 7 years after the company entered the EV market in September 2018. Current annual manufacturing capacity from its two plants – one each for e-2W assembly and battery production – is 420,000 units. A third plant in Maharashtra, with annual capacity of a million units, will expand capacity to 1.42 million units. This first phase of this upcoming high-tech facility is slated to go on stream in the second half of CY2026.
Between September 2018 and October 2025, Ather Energy has retailed a total of 464,236 e-scooters in the domestic market. In the first 10 months of this year, the startup has sold 160,033 units which is a 27% increase over its CY2024 sales of 126,355 units. With November and December still to be counted in this year’s final tally, and given the its current strong growth trajectory, expect Ather to either close in on the 200,000 annual sales milestone or even surpass it for the first time.
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