Latest figures at Companies House show Motorway pre-tax losses increased 17.3% to -£37.3m in 2024 with turnover ahead 9% to £66.4m.
It was a year of consolidation for the group as it invested heavily in Motorway Pay, AI-driven vehicle profiling, and end-to-end operational automation.
It said the investments have driven a strong 2025. With the financial year now closing, Motorway expects to report revenue of £78m – up 18% year-on-year – with operating losses reduced by 37% to -£22 million.
During 2025, the platform reached record scale, with up to 2,000 cars auctioned every day, connecting private sellers with more than 7,500 verified dealers nationwide. Dealer buying activity hit record levels, with bid volumes up 21% year-on-year as dealers increasingly rely on Motorway to access higher-margin private seller stock at scale.
Throughout 2025, Motorway continued to enhance the dealer buying experience. Daily auctions featured more than 350,000 vehicles over the year, alongside improvements to reporting, streamlined post-sale processes, clearer communication channels and enhancements to the auction experience – helping dealers spend less time managing transactions and more time securing the right stock.
For 2026, Motorway is rolling out further upgrades focused on trust, transparency and speed for its dealer partners.
Recent announcements include an all-new condition grading system, richer service history data, AI-powered seller verification with face capture, and enhanced protection against fraud – including clocked and cloned vehicles – giving dealers even greater confidence when buying remotely.
Tom Leathes, CEO and co-founder of Motorway, said: “2024 was a year of consolidation and significant investment for Motorway. Following a period of rapid scale in prior years, we deliberately focused on strengthening the foundations of the business to support the next stage of growth.
“This meant prioritising platform stability, operational resilience and dealer infrastructure rather than short term financial performance.
A key part of its business in 2025 was the rollout of Motorway Pay, its payments platform, which has now been adopted by over 2000 dealers, representing over 50% of transactions on the platform.
“Looking ahead, our focus remains on strengthening the core marketplace, deepening value delivered to our dealer partners, improving the consumer selling experience and increasing automation and efficiency across operations.
The Board expects strong progress in the next financial year and remains committed to reaching profitability alongside continued growth in market share.