India has transformed from a cost-optimization hub to a strategic global center for Volkswagen Group, with ambitious plans for market share growth, exports, EVs, and software development driving the next phase of expansion.
In this in-depth conversation, Piyush Arora, Managing Director & CEO, Skoda Auto Volkswagen India, lays out how India has evolved from a localisation-led market to a core pillar of the group’s global strategy.
From the success of India 2.0 and the role of Kylaq in expanding the addressable market, to exports, EVs, software-defined vehicles and AI, Arora explains what’s next for the Group in one of its most critical markets.
He also discusses capacity expansion, faster product localisation, the impact of the India–EU FTA and why India will be central to Skoda’s internationalisation plans along with the ambition to cross 5% market share in the medium term.
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