The flash needs polish

M it has “7 in 2017” Opel last year delivered the biggest model offensive in its history. Only: For new car sales, this offensive is currently not reflected again. On the contrary: the new figures from the Kraftfahrt-Bundesamt are not very encouraging for the German subsidiary of the Peugeot dam PSA. In May, the brand has recorded with lightning only 18,761 new registrations. That’s a drop of 15.1 percent over the same month last year.

Thorsten Winter

Also, the sales balance since the beginning of the year looks bleak. For Opel is a minus of 7.6 percent to book. That the rivals Audi and BMW have left feathers, if not so many, the Rüsselsheim can not comfort. Because main competitor Ford has brought nearly five percent more new cars to the man and the woman than a year ago.

In addition, the Cologne are the South Hesse in the market share hurry. In May Ford came to 7.2 percent, Opel only to 6.1 percent. From January to May, the German subsidiary of the American concern accounts for 7.4 per cent and Rüsselsheimer for only 6.4 per cent. The weakness of the brand with the lightning is not relativized by the fact that the whole of May for the auto industry was a weak month with fewer sales.