Mercedes-Benz cooperates with high-end road bike manufacturer Argon 18: High-performance bikes with exclusive design

21.

June 2018

Stuttgart/Gonnesweiler(Mosel)

Press Contact for this Press Release (2)

Lars Zeppenfeld
Manager Communications Design
lars.zeppenfeld@daimler.com
Tel: +49 (0)711 17-75834
Fax: +49 (0)711 17-91437

Koert Groeneveld
Director Global Communications Mercedes-Benz Cars
koert.groeneveld@daimler.com
Tel: +49 711 17-75858
Fax: +49 711 17-79091184

Stuttgart/Gonnesweiler(Mosel). Mercedes-Benz announces collaboration with the Canadian high-end bike manufacturer, Argon 18, on high-performance endurance bikes. Both companies share the claim as leaders in innovative technology and unique user-experience. The new partnership is planned over multiple years. Being discussed are products that reflect even more the design philosophy of Mercedes-Benz and the expertise of Argon 18 in the field of advanced technologies.

The first bike model to be launched in the fall of 2018 is a road endurance bike. Mercedes-Benz Style is responsible for its exclusive appearance with silver-colored frame and silver-black gradient on saddle and struts. The fork has a special shape, optimized for vibration absorption and control.

“The bike blends perfectly with our design philosophy of Sensual Purity. This expresses itself in the bipolarity of emotion and intelligence. The intrically designed carbon frame in conjunction with the typical Mercedes-Benz color scheme, provides dynamics even while standing still, thus ensuring an emotional connection. Perfectly integrated technical components and fascinating functions represent the high competence of our new partner.” Martin Bremer, Senior Manager, Design Creation Brand Experience.

The new Mercedes-Benz Style Endurance Bike is available in two component options— the Ultegra Di2 featuring electronic shifting with FSA Trimax 40 Carbon wheels and the Ultegra group with Trimax 30 wheels. The Ultegra Di2 features an integrated rechargeable battery with charge-level indicator. Each variant can be ordered in six different sizes for an individualized fit. High tech hyfraulic brakes come as standard equipment on both option models.

Mercedes-Benz Style Endurance Bike technical details:

Components	Ultegra Di2	Ultegra
Frame	Argon 18	Argon 18
Seatpost	Argon 18 TDS Race C	Argon 18 TDS Race C
Sizes	XXS, XS, S, M, L, XL	XXS, XS, S, M, L, XL
Front/rear Kit	Shimano Ultegra Di2	Shimano Ultegra
Brakes	Hydraulic	Hydraulic
Crankset	FSA Special Edition SL-K Light	FSA Spe. Ed. SL-K Light
Cassette	Ultegra 11/28	Ultegra 11/32
Handelbar	Compact FSA Special Edition Compact	Compact FSA Special EditionCompact
Saddle	Fabrics Special Edition (Carbon-track supports)	Fabrics Special Edition (Carbon-track supports)
Tires	Challenge Paris-Roubaix Race	Challenge Paris-Roubaix Race
Wheelset	FSA Vision Special Edition Trimax Carbon 40 CSI Clincher TL-Centerlock	FSA Vision Special Edition Trimax 30 Clincher Disc

About Mercedes-Benz Style

In addition to classic automobile design, since 2010 under the Mercedes-Benz Style label, Mercedes-Benz designers have been turning their skills to products in the mobility, lifestyle and interior design sectors in cooperation with selected partners. The aim is to transfer Mercedes-Benz’s distinctive progressive design idiom and high standards of luxury and aesthetic appeal to other spheres of life.

All Mercedes-Benz Style products reflect the Mercedes-Benz design philosophy of Sensual Purity as an expression of Modern Luxury. All products designed by Mercedes-Benz Style feature emotional and intelligent design, high quality and a choice of fine materials finished to perfection.

About Argon 18

Argon 18 bikes are designed and engineered in Montreal, Canada. Established in 1989, Argon 18 bikes are the brainchild of Canadian Olympian and three-time National Champion Gervais Rioux – one of North America’s most successful racers. Sophisticated, inventive and strikingly different, Argon 18 bikes are built around the cyclist, with handling, aerodynamics and human performance at the core of the design. Argon 18 bikes are sold in more than 80 countries and can be found on countless roads around the world.

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