Lookers has invested £3m in the refurbishment of its Guildford Audi dealership.
The revamp, due for completion by October, will feature a Customer Private Lounge (CPL), enabling customers to configure and customise their car on 80-inch projector screens.
There is also a larger car display space and workshop capacity has been increased by four ramps.
Lookers has Audi dealerships in Ayr, Basingstoke, Camberley, Dublin, Edinburgh, Glasgow, Guildford, Hamilton, Newcastle, Stirling, Teesside, Tyneside and Wearside.
Cameron Wade, franchise director for Lookers Audi, said: “The future is very bright for Audi. We have the versatile A6 and Q8 launching into the New Year, and of course we’re taking orders for the he highly anticipated, aero-focused fully electric e-Tron.
“This new dealership will be the perfect way to showcase these fantastic cars and reflects the high bar that Audi sets itself in regard to both design and craftsmanship.”
Lookers undertook the makeover of Basingstoke Audi earlier this year and is also currently going through a transformational rebuild at its Farnborough site.
Lookers is rated three in the Motor Trader Top 200 Dealer Groups with annual turnover of £4.3bn.