The new Mercedes-Benz A-Class: World premiere in Amsterdam

02.

February 2018

Press Contact for this Press Release (2)

Markus Nast
Manager Communications Compact Cars
markus.nast@daimler.com
Tel: +49 711 17-96357
Fax: +49 711 17-79055289

Koert Groeneveld
Head of International Product & Technology Communications
koert.groeneveld@daimler.com
Tel: +49 711 17-92311
Fax: +49 711 17-94365

Kraftstoffverbrauch kombiniert 5,6 – 4,1 l/100 km, CO2-Emissionen kombiniert 133 – 108 g/km

Mercedes-Benz celebrated the world premiere of the new A-Class in Amsterdam. Against a modern setting with a festival atmosphere more than 450 invited guests experienced the new benchmark in the compact class.

With the A-Class, the brand introduces the new highlight MBUX – Mercedes-Benz User Experience – first in the compact class rather than the luxury class. This underlines: the A-Class is more mature and comfortable than ever before. Technologically, it is not only the new MBUX infotainment system that sets it apart from the competition – it also offers a range of safety and driver assistance systems that were previously reserved for the luxury class. This also applies to the redesigned appearance. The purist, surface-emphasised design is the next step in the design philosophy of sensual purity.

“The A-Class has been a big driver of change at Mercedes-Benz. It is the single best example on how we managed to rejuvenate our entire brand”, says Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “There’s not much of an ‘entry-level’ feel left in our new entry-level car. This grown-up A-Class fully incorporates our definition of ‘Modern Luxury’. And it’s unparalleled in this segment.”

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