The map service provider TomTom from the Netherlands loses the Swedish automaker Volvo as a customer.
There are currently major fluctuations in the traffic segment. HERE Has Google Maps pushed off the throne. Meanwhile, Google Maps is stepping up its engagement and Apple’s maps are coming soon no longer existent. Now also has the map provider TomTom lost an important customer: Volvo,
As announced on Tuesday, Volvo has canceled the contract with TomTom. That may also be true Google’s Commitment related. The US company wants to get more involved in the car segment. The contract between Volvo and TomTom from two years ago implied the provision of location and navigation services, which should take hold only next year. So far Volvo used the TomTom maps for Testing,
Also Renault Nissan Mitsubishi has turned to Google, and it is mainly to the Infotainment system goes. But that also implies the navigation.
It is speculated that termination has more to do with usability than price. Furthermore, there are rumors that Volvo to HERE change, Because even with the company, especially the three major manufacturers Audi, BMW and Mercedes Benz there is already cooperation. Especially as the parent company of Volvo, Geely, also with Daimler ten percent has shopped. But also Google Maps is in the game, because Volvo confirmed that you will integrate Google Maps in the infotainment system in the future.
In the opinion of the source TomTom has slipped to third after HERE and Google Maps. This development also affected the stock market price of the Dutch company.
TomTom has meanwhile announced that it will sell its fleet management business. One wants to concentrate in the future completely on the map material for the autonomous driving.