League of Legends competition
Video games are no longer just a pastime. Professional competitions now fill arenas.
(Photo: AP)
StuttgartThe carmaker Daimler is expanding its involvement in the e-sports business. The group participates in the e-sports specialist SK Gaming, as Daimler announced on Tuesday.
E-sports are when video players compete against each other on consoles or computers in competitions. It’s not just about games that simulate sports. The company, founded in 1997 sends the speaker according to how a professional club in sports several teams in Competitions for online games like “League of Legends”.
How much money Daimler for the participation in hand, the company did not announce. Even how high the share fails, initially remained open. But it needs the approval of the regulatory authorities, it said. Daimler wants to turn to the entry to a younger audience.
“We are fascinated by the enthusiasm of this young and digital generation for professional gaming, as well as the completely new way of media consumption and communication within the fan community,” says marketing boss Bettina Fetzer.
Current club events
Thursday, 17.01.19, 19:00 Dusseldorf: Correspondents evening
Monday, 21.01.19, 09:00 Munich: Handelsblatt Annual Meeting “Strategic IT Management”
Friday, 01.02.19, 18:00 Berlin: Meet the Ambassador – France
Tuesday, 05.02.19, 12:30 Berlin: Curry & Politics
Thursday, 07.02.19, 18:30 Hamburg: Club talk with Angela Titzrath
Thursday, 24.01.19 Berlin: AI Masters
In addition to Daimler, 1. FC Köln also participates in SK Gaming. In addition to presenting his logo, Daimler also wants to develop joint content with the company. The carmaker had already entered into a sponsoring partnership with the company ESL in 2017, which runs several e-sports leagues and tournaments.