Automobili Pininfarina has announced details of the first phase of retail specialists appointed in its new global network.
Europe will be served by specialists in Birmingham and London, as well as Brussels, Düsseldorf , Monaco and Stuttgart, with eight further locations currently under discussion. The company has chosen retailers that are all proven in high-performance and luxury car client relationships to sell its Battista hypercar.
The Battista is planned to come to market in 2020, but with no more than 150 set to be produced – 50 for North America, 50 for Europe and 50 for the Middle East and Asia markets.
The Automobili Pininfarina Battista will receive its global reveal on 4th March at 20:30 in Geneva, prior to the all-electric hypercar’s public world premiere on the Automobili Pininfarina stand at the Geneva Motor Show on 5th March at 14:15.
Michael Perschke, CEO, Automobili Pininfarina, said: “We are passionate about the customer journey, the touchpoints and the full Pininfarina experience – our retail specialists fulfil the promise for us around the world and share our passion for Pininfarina’s provenance and the potential of electrification in a luxury brand.
“Initially, for the Battista’s 150 clients we’ll have 20 to 25 global touchpoints. As the Pininfarina range grows, we’ll add further retail specialists while still retaining exclusivity.”
Marcus Korbach, Automobili Pininfarina sales director, added: “Initial demand in North America has been very strong for Battista, and our focus now is on presenting it to prospective clients in Europe, the Middle East and Asia.
“Our team will also ensure we have everything in place with our network to ensure the success of the car.”