Daimler and BMW are jointly striving for global market leadership in car sharing and mobility services. The automakers put together existing offers – 1000 new jobs are to be created.
Daimler CEO Dieter Zetsche (left) and BMW boss Harald Krüger (right)
Friday, 22.02.2019
14:51 clock
Daimler and BMW In total, more than € 1 billion is spent on common mobility services. In five joint ventures, their existing car sharing-, driving, parking and charging services to become a leading global provider and interconnected, said BMW and Daimler to the official start in Berlin.
The joint ventures should be “sustainable urban mobility A total of 14 brands were bundled, including the merging car-sharing providers DriveNow and Car2Go, With this, the companies want to expand their position in the growing market.
The market for mobility services is considered highly competitive. People in metropolitan areas are increasingly looking for ways to use on-demand cars instead of buying their own. That’s why carmakers are now even entering the growing business.
At Daimler and BMW, it should look like this: In a joint venture, five joint ventures are grouped together – with headquarters in Berlin. The services that can be booked over the Internet are divided into
car sharing
Parking, including the reservation and payment of parking
Charging stations for electric cars
Carpooling in taxis or private drivers with car hire
Travel planning via a mobility platform on which the other services or public transport tickets can be booked.
The existing Internet-based services are said to be already used by around 60 million people worldwide.
The merger should create new jobs worldwide
For the two existing car-sharing fleet names Car2go and DriveNow there should be a transitional period to the new name ShareNow, it said. The merger will create up to 1000 new jobs worldwide in the coming years, including at headquarters in Berlin and Germany.
“We have built a strong customer base with our mobility offerings and now we are taking the next strategic step,” said Daimler CEO Dieter Zetsche, Also conceivable are “cooperations with other providers as well as acquisitions of start-ups or established players.”
BMW CEO Harald Krüger said: “Our vision is clear: The five services are increasingly merging into a mobility offering with fully-electric and self-driving fleets that can independently recharge and park and connect with other means of transport.”
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