The Long Wheelbase E-Class has been a significant contributor to Mercedes-Benz India’s sales in 2017. MD and CEO Roland Folger seen at the car’s launch on February 28, 2017.
Mercedes-Benz India, the largest luxury car brand in the country, has announced record sales of highest ever yearly, half-yearly and also Q4 sales in 2017. By registering record sale of 15,330 units in the January to December 2017 period, Mercedes-Benz grew its sales volumes by a robust 15.9 percent, firmly maintaining its strong hold on the dynamic Indian luxury car industry.
Commenting on the company’s robust performance, Roland Folger, managing director and CEO, Mercedes-Benz India, said, “Mercedes-Benz today remains the most preferred luxury car brand in India and our increasing sales volumes, firmly underlines the customer’s trust on a winning brand. Our market strategy is well founded and highly customer-centric, enabling us to contribute to the economy by doubling our volumes in the span of a few years. 2017 was a successful year for us and the decision to introduce the Long Wheelbase E-Class was strategic and highly successful. We are in particular very satisfied with the strong growth in volumes in the C-Class, E-Class and the SUV segment which remains the mainstay of our portfolio. Clocking more than 15,000 sales units is one of the many first-of-its kind achievements for Mercedes-Benz in the luxury car segment in India, and we are glad to achieve them and spearhead the industry, firmly.”
The luxury sedan segment grew by double-digit growth and the introduction of the Long Wheelbase E-Class significantly contributed to the volumes, making the made-in-India E-Class the first choice of customers in 2017. The GLC, GLE and GLS continue to retain the tag of the highest selling SUV in their respective categories, and contributed strongly to the SUV segment. Both the SUV segment from Mercedes-Benz as well as the performance and sports-car brand, Mercedes-AMG achieved double-digit growth in 2017.
In 2018, Mercedes-Benz plans to launch a number of products, many without a predecessor in India including a range of AMG products that will make their India debut. The company also plans to implement innovative aftersales initiatives and consolidate existing service initiatives. This year will see the company offer memorable brand experiences for its customers with special focus on emerging Tier 2 and Tier 3 markets.