Motorline Nissan will open a new dealership in Reading next week, in an attempt to solidify its presence throughout Berkshire and Oxfordshire.
The new dealership replaces Motorline Nissan Reading’s temporary Bath Road showroom, which it has operated from since taking over the town’s Nissan franchise three years ago.
It represents a seven-figure investment by Motorline. The area was previously brownfield land that has been completely redeveloped.
The new dealership has resulted in the growth of the Motorline Nissan Reading team from 19 to 34.
Showcasing Nissan’s futuristic retail concept design and fusing cutting-edge design with luxury and technology, the dealership will include a new customer lounge where visitors can relax with a hot or cold drink and an innovative design lab.
Customers can use this to explore the various personalisation options available across the range, with physical examples of trim and upholstery, and use a touchscreen table, to help them visualise their car.
There will be a dedicated handover area where customers can take delivery of their new Nissan, whilst aftersales customers will benefit from an advanced workshop with 10 service ramps, plus an additional MoT test bay.
Outside, 60 approved used vehicles will be displayed, and will feature EV charging points, dedicated valeting bays and 50 customer parking spaces.
Gareth Williams, general manager, said: “Ever since Motorline began representing Nissan in Reading, it has always been our strategy to build a state-of-the-art facility. As a group, we are known for investing in dealerships that give our customers a truly memorable brand experience and the Reading facility will be amongst the very best we operate.
“We have far outgrown our existing site and our new dealership will enable us to deliver an even better service.
“Reading is a great place to be – the economy is thriving – and we are really looking forward to playing a part in the area’s growth and introducing the Nissan range to even more of the region’s drivers.”