It was 1965 when Tayre, the first importer ofAlfa RomeoYFerrariIn Spain, it started its activity in the Madrid street of Príncipe de Vergara, becoming the oldest Alfa Romeo dealership in our country. Since that date, he has continued to provide services to his clients and now adapts to the needs of the present and prepares for the future.
Avant-garde facilities in Jeep and Alfa Romeo
Previously to the space presenting this past February 9, the original structure of the concessionaire had already undergone a renovation and new digital sales processes had been implemented, in which the pilot project was implemented for the rest of the commercial network, now it has arrived the moment to expand.
As we wrote a few days ago in autocash, dealers see the need to adapt to the new demands of the customer and, we can see, with the new showroomMercedesAMG Tayre does the same and incorporates within its new facilities a space of 1,000 m2 of exhibition and another 1,000 m2 of workshop and spare parts. Both located in the Polígono de El Carralero de Majadahonda (Calle Ciruela, 7).
The brands of the group that Tayre will market will be, Alfa Romeo,JeepYMaseratiThey will have advanced technology to make the purchasing process an absolutely avant-garde experience.
At the opening ceremony, held yesterday, Mr. Luca Parasacco, CEO of FCA Spain and Portugal, Mr. Moisés González, owner of Tayre, and Mr. Jesús Romero, manager of the concession, spoke.
A special event that featured music and dance live, with a large influx of media and guests and with the newAlfa Romeo Stelvio Qas a great star of the night. The sportiest model of the first SUV in the history of the brand, which, with its 510 HP, has been crowned the fastest vehicle of its category in the demanding and legendary Nurburgring circuit.
Pablo Bisio for Autocasión