Suzuki GB PLC has appointed the Eden Motor Group to its dealer network in Stratford Upon Avon.
The site is a 2,000 square-foot dealership and has undergone an extensive refurbishment and modernisation programme.
It brings the total number of dealers within the vehicle manufacturer’s nationwide network to 161.
Suzuki is the sixth manufactuerer to be rrepresented by the Eden Motor Group in this location.
Dale Wyatt, director of automobile at Suzuki GB PLC, said: “Stratford Upon Avon is a completely new location for the brand, where we have never had representation. Therefore, as we sought to fill this open point, we looked for a retailer that was strategically located to serve motorists in both east Warwickshire and neighbouring postcodes in Gloucestershire.
“Thanks to its extensive presence across the Midlands and the south of the UK, and a long-established and loyal customer base, the Eden Motor Group matched our search criteria for this region, and we are delighted to be working with Mike Earle and his team.”
Mike Earle, dealer principal of Eden Suzuki Stratford, added: “We are very pleased to have been appointed as the Suzuki dealership for Stratford Upon Avon.
“It is a bustling town centre that draws many residents and visitors alike. Plus, with the showroom being located on one of the busiest roads in the area, and enjoying a high level of passing traffic, Suzuki will have great brand visibility as we grow the vehicle manufacturer’s presence in the area.
“We look forward to a very exciting future together.”