The Car Sales Company, based in Bury, Lancashire, has adopted Gforces’ NetDirector® Auto-e platform to carry out used car transactions online.
Working with motor finance firm MotoNovo, it has extended the service to include online finance applications with instant approval.
The independent dealer holds, 250 used vehicles in stock and sells 2,000 cars annually.
Owner Faisal Abbas said: “We know there is genuine demand for online sales. Ecommerce allows The Car Sales Company to sell vehicles anywhere in the country.”
Abbas said he was expecting significant sales growth over the next 12 months, now that ecommerce is part of its offering.
Paul Stokes, head of online retailing at GForces, said: “The Car Sales Company has differentiated itself from independent and franchised competitors alike by moving into the ecommerce arena.
By providing a 24/7 digital dealership and opening up stock availability to a nationwide market, our technology is helping level the playing field for smaller retailers.”