Lamborghini hits 10 UK dealerships with Reading re-opening

Automobili Lamborghini has officially re-opened its Pangbourne, Reading dealership.

The dealership, which originally opened in 2013, has reopened thanks to a significant investment by parent company HR Owen Plc.

It brings Lamborghini’s UK dealer network to 10 sites.

Andrea Baldi, Automobili Lamborghini EMEA CEO, said: “Lamborghini Pangbourne provides significant coverage in the south east of England, with an extremely loyal and growing client base.

“The investment by HR Owen confirms the continuing strength of our partnership and the enthusiasm for our Italian brand in the UK, both with existing customers and owners new to the marque, as well as the remarkable number of Lamborghini fans in this market.”

Ken Choo, CEO of HR Owen, added: “Lamborghini continues as a very strong-performing franchise within the HR Owen group of brands.

“We continue our substantial commitment to Lamborghini, which saw a record number of Lamborghini cars delivered from our three dealerships last year, reflecting the record sales achieved by the brand both in the UK and worldwide.

“Our new Lamborghini Pangbourne environment provides the perfect location for continued growth in both sales and aftersales, particularly with the Urus joining the model portfolio.”

In 2018 the UK was the second largest Lamborghini market worldwide after the USA, and the first within Europe.

Automobili Lamborghini delivered a record 5,750 cars to customers globally in 2018,  and has seen an 89% year-on-year growth in the first half of 2019, delivering 4,406 vehicles in six months.

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