Pentagon doubles Peugeot representation with acquisition

The Pentagon Motor Group has acquired two additional Peugeot locations, doubling its representation with the brand.

The Pentagon site in Barnsley will become the main Peugeot dealership for the area with immediate effect, while its Lincoln multi-franchise site will also add the French brand from the start of September.

The acquisition now brings Pentagon’s total number of franchise outlets to 50, including 26 sites across the East Midlands, North West, South Yorkshire and Lincolnshire.

Pentagon Motor Group, managing director, David Lewis, said: “We have watched Peugeot developing steadily in the UK, with new models in important sectors and strong credentials in the electric/hybrid sector.

“Its ascendancy is clearly shown by recent recognition such as its J.D. Power 2019 survey win as ‘Most Dependable Brand’, and its success in the highly important SUV sector with its win of ‘New Car of the Year’ at the Auto Trader New Car Awards.

“We see it as a manufacturer with the desire and ability to keep growing, and we are very happy to be in a position to join it on that journey.

“We already have Peugeot franchise locations in Burton and Scunthorpe, so these additions double our interests.”

David Peel, managing director of the Peugeot Motor Company, added: “At Peugeot we look for dealer partners who understand our ethos and want to work to our standards.

“They are the public face of our brand with customers, so it is very important that they believe both in our products and our values.

“We see Pentagon as an ideal partner in all these regards and look forward to sharing in their success as we move forward together.”

The Group also recently announced its intention to acquire Archie Moss Vauxhall dealership in Loughborough from CSM (Basingstoke) Ltd.

The site currently offers new and used Vauxhall car sales as well as aftersales support for Citroen, Peugeot and Renault.

The formal completion of the deal is expected to take place in late August.

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