Shiny numbers
The Tesla Model S is for the first time also in Europe the best-selling model in the upper class.
For the German premium car maker is the US Elektropionier Tesla long ago a more than unpleasant challenger. Although the Californians are clearly struggling to conquer the volume market, robs Tesla the Germans just the customers in the upper class.
Last year, the electric car maker in Europe could sell more copies of its top model than Mercedes and BMW, This reports the trade magazine “Automotive News Europe” citing figures from the market research institute Jato.
According to the model S was sold in the past year in Europe 16,132 times – a whopping plus of 30 percent. The German top models, however, were much harder. The S-Class was still able to retract a plus of three percent and was sold 13,359 times, the 7 Series BMW With 11,735 vehicles sold even a minus of 13 percent.
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And also the Model X challenges the Germans in the SUV segment noticeably. With 12,000 vehicles sold, the Model X was sold in about as much as the Porsche Cayenne. The Californians even leave behind the BMW X6. “This is an alarm signal for traditional carmakers like Mercedes,” the newspaper quotes market researcher Filipe Munoz from Jato. “Small but smart brands can beat them in their home market”.
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In fact, the upper class is for Daimler Hard to underestimate. With no model drive the Swabians as much margin as with the S-Class. That the top model is still the world’s number one has Daimler especially thanks to China. There Tesla is significantly weaker than the German competition.
However, in the US market, Tesla has been scouring the German top spot for years. There, the Model S was sold a total of 28,800 times – almost twice as often as the S-Class.
It is not for nothing that the Germans are looking for a suitable answer to defend the crown in the upper class segment. Audi wants to present its first all-electric volume model at the Geneva Motor Show in early March. Porsche has already announced plans to launch Mission E, a new model S competitor.
In these countries, the car market grew the strongest
12th place
Czech Republic
Sales in January 2018: 23,219 vehicles
Change to January 2017: +11.5 percent
Source: European Automobile Manufacturers Association (ACEA)
11th place
Germany
Sales in January 2018: 269,429 vehicles
Change to January 2017: +11.6 percent
Place 10
Baltic States (Estonia, Latvia, Lithuania)
Sales in January 2018: 6087 vehicles
Change to January 2017: +15.8 percent
9th place
Netherlands
Sales in January 2018: 59,367 vehicles
Change as of January 2017: +16.1 percent
8th place
Spain
Sales in January 2018: 101,661 vehicles
Change as of January 2017: + 20.3 percent
7th place
Poland
Sales in January 2018: 46,081 vehicles
Change as of January 2017: +21.0 percent
Rank 6
Croatia
Sales in January 2018: 3730 vehicles
Change as of January 2017: +32.7 percent
5th place
Bulgaria
Sales in January 2018: 2465 vehicles
Change as of January 2017: +36.8 percent
4th place
Greece
Sales in January 2018: 8885 vehicles
Change as of January 2017: +37.5 percent
place 3
Hungary
Sales in January 2018: 8891 vehicles
Change to January 2017: +38.5 percent
place 2
Slovakia
Sales in January 2018: 8050 vehicles
Change to January 2017: +48.8 percent
1st place
Romania
Sales in January 2018: 11,744 vehicles
Change as of January 2017: + 66.4 percent