Auto Trader Group has bought KeeResources for an undisclosed sum.
KeeResources provides software, data and services to the automotive industry, including a detailed vehicle taxonomy dataset for new and used cars which Auto Trader uses to power its platform.
The group had £800,000 operating profit and £5.5m turnover in 2018.
Auto Trader CEO-designate, Nathan Coe, said: “KeeResources has been an integral supplier to Auto Trader, as their unique vehicle taxonomy data underpins much of our core platform. Strategically we believe it’s important to own and develop such an accurate and valuable data source.
“We see data as a key enabler towards both improving the user experience and digitising the automotive ecosystem, allowing us to make the buying experience better for car buyers and more efficient for retailers.”
Denis Keenan, CEO of KeeResources, said: “We are extremely proud to have the quality of our systems, data and people recognised by the UK’s largest automotive marketplace. Auto Trader have been clients using our data for some time so joining their wider Group is an exciting opportunity to take our business to the next level.”