BAIC makes capital statement with BEIJING brand launch

  • China’s BAIC Group, partner of Mercedes-Benz and Hyundai, has unveiled a new brand called BEIJING in an effort to sharpen the competitive edge of its own passenger vehicle business.
  • BJEV spent 159 million yuan ($22.5 million) in research and development in the first half of the year.
  • In five years’ time, the group will invest 20 billion yuan to develop two new product platforms: one for hybrid cars and the other for electric vehicles.

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