Glyn Hopkin has implemented Indicata’s real time pricing platform across its network.
All 35 dealerships and 13 franchises will use Indicata after it was successfully piloted first within its Honda franchise and then across its Nissan dealer business.
Glyn Hopkin has recently begun to sell used cars online and will use the platform to price its stock.
It uses the platform when offered bulk purchase deals by the OEMs. Cars are run through the system first to determine a market price against sale prices and demand of nearly new stock to ensures the group buys bulk stock at the right price.
Fraser Cohen, managing director of Glyn Hopkin, said that the new platform has driven “massive improvements” across the used business.
The group focused initially on ageing stock and then introduced pricing parameters on models in group stock to half stocking days in the first three months.
“We have become more strategic with our pricing as Indicata gives us a live barometer of a used car’s value in the marketplace.
“We now change prices on some models two or three times a week to ensure we remain competitive within the fast-moving market.”
Glyn Hopkin has launched a new digital platform in November, enabling full end-to-end ecommerce across its entire dealer network.
Customers can now purchase and finance used cars from over 50 dealer sites representing 10 brands – all via one online sales channel.
The dealer group adopted the new sales platform to meet growing customer demand for buying vehicles online, and processed its first fully-online order 11 hours after launch.
Glyn Hopkin customers can now find their preferred used car online, request a guaranteed part-exchange valuation, and then pay for their car or reserve with a deposit.
Customers can also opt to have the car delivered to their driveway, wherever they are in the country.