The Daimler Group has reached an agreement with Europcar to take over the shares held by the renter in the car-sharing service, Car2Go. Last step before the possibility of finalizing the project with BMW.
The time of the merger between Car2Go and DriveNow car sharing services is getting closer. On March 1, 2018, Daimler announced that it had endorsed the full recovery of its program by buying back the 25% stake held by Europcar, against a check of 70 million euros.
This Daimler operation echoes that led by BMW, which last January sealed a similar deal with Sixt, concerning DriveNow. Movements essential to the realization of their project of conjugation, in order to reduce the costs of infrastructures and to finally become profitable, on a car-sharing market which is still looking for its optimal business model.
According to initial reports from relatives, BMW and Daimler will merge their support functions into a joint venture, which will exploit the two existing brands. The Stuttgart group, however, does not exclude the idea of adding other services to the platform that will see the light, including transport services Mytaxi and Moovel.