SHARE NOW, in conjunction with its shareholders at Daimler AG and The BMW Group, has decided to exit the North American market and cease operations in London, Brussels and Florence effective February 29, 2020.
The decision to close North America was made based on two extremely complicated realities. The first being the volatile state of the global mobility landscape, and the second being the rising infrastructure complexities facing North American transportation – such as a rapidly evolving competitive mobility landscape, the lack of necessary infrastructure to support new technology (including electric vehicle car share) and rising operating costs.
Further, despite best efforts and investments in Brussels, London and Florence over the years, SHARE NOW is unable to continue operations in a manner that’s sustainable for business due to low adoption rates.
Moving forward, SHARE NOW will focus on the remaining 18 European cities, along with shareholders who believe these markets show the clearest potential for profitable growth and mobility innovation.