Volkswagen plant in Wolfsburg, hall 74, 8.30 a.m. Software experts, engineers and top managers meet here every working day for a half-hour morning round. Sometimes there are around 50, sometimes up to 100. Head of Development Frank Welsch (55) is regularly there, as are Digital Director Christian Senger (45) and Thomas Ulbrich (53), who is responsible for electromobility. Suppliers send top people. Almost all board members were there; sometimes Volkswagen boss Herbert Diess (61) comes himself and shows the importance of the morning lap.
Because even if the advertising (“Now you can”) has been suggesting for months that it is about to start – the scooter is not ready for the masses. And many at the top of the group doubt that it will work until summer as planned.
If things go wrong, the ID.3 can destroy careers, theoretically even those of Herbert Diess. New drive, new software and electronics architecture: The ID.3 stands for the change to an electrical and tech group. It is Diess’ very personal project. The CEO