Vertu Motors has acquired the Kia Bradford and Honda Bradford businesses from Vantage Motor Group.
This £4m transaction will bring the number of outlets operated by the Group in Yorkshire to 18.
Colleagues at Bradford Honda and Kia will join Vertu Motors, ensuring customers are welcomed by familiar faces with valuable Honda and Kia experience and continuity of service.
Robert Forrester, chief executive of Vertu Motors plc, said: “I am delighted to announce the expansion of the business in Yorkshire and to welcome Kia and Honda colleagues to our Group.
“It’s great to expand our already successful Vertu Honda business and add our second Kia dealership to Vertu Motors in the last month.
“They fully complement our existing franchises in Bradford and further extend our presence in Yorkshire.”
Honda and Kia in Bradford expands Vertu Motors representation in the city, adding to the already established Renault, Dacia, Nissan and Land Rover outlets and follows the recent purchase of four Volkswagen dealerships, located in Leeds, Huddersfield, Harrogate and Skipton.
The addition of the Honda franchise in Bradford adds to Vertu Honda’s geographical coverage with 12 Honda car dealerships across the East Midlands, South Yorkshire and North East of England.
Bradford Kia becomes Vertu motors second Kia dealership following the acquisition of Edinburgh Kia in January 2020. The Bradford operation will be branded Vertu Kia.
Colleagues at Bradford Honda and Kia will join Vertu Motors, ensuring customers are welcomed by familiar faces with valuable Honda and Kia experience and continuity of service.