Imperial Cars has opened a new branch in Birmingham.
The dealership will house brands such as Ford, Renault and Audi.
The Birmingham site is Imperial Cars’ 17th dealership in the UK and the company’s third in the West Midlands, with the others in Tamworth and Halesowen, both of which opened within the past 12 months.
Twenty jobs have been created at the new site, which is a former Honda showroom.
Full servicing and aftersales facilities will launch in early April to complement the sales operation.
Neil Smith, operations director at Hampshire-based Imperial Cars, said: ‘We’re delighted to be able to welcome customers to our new showroom in Birmingham. We’re sure people will love our combination of fantastic used cars, great customer service and unbeatable value.”
The business has said that it is due to hit turnover of £300m in the current financial year and is on course to exceed that in 2020-21 after more new showrooms – in Manchester and County Durham – are opened later this year.
Smith added: ‘We have come a long way in the past few years, as there seems to be a big appetite across the country for the unique Imperial car-buying experience.
‘As I say, everyone is welcome to drop into our new Birmingham showroom to enjoy a free coffee, meet the team and check out our top-quality used cars. We look forward to meeting new customers and making new friends.’