Swen gatekeeper / dpa, Audi
Mission Tesla-Fight: VW CEO Herbert Diess makes Audi boss Markus Duesmann the project manager of the electric offensive.
Volkswagen CEO Herbert Diess (61) is planning a new offensive against electric car market leader Tesla. A Tesla fighter is planned for 2025. In a “Mission T” workshop, corporate and brand directors had laid down the basic principles of the new model, it is said in corporate circles. The project is headed by Audi boss Markus Duesmann (50). A separate organization may be set up for this, separate from the development department.
In an inventory, the board members had previously come to the conclusion that the previous electric models from VW, Audi and Porsche can only keep up with Tesla in some areas. This also applies to the ID series announced by VW for the summer. The new attempt is therefore necessary. In particular, the Tesla fighter needs a new electronics architecture, it is said by those involved. The new model should be sold as an Audi. This has repeatedly warned executives of the Californian competitor’s lead over the past few months.
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