Daimler boss Ola Källenius
The next S-Class could drive exclusively electrically.
(Photo: Thomas Kuhlenbeck)
2021 will be a fateful year for Daimler. The spin-off of the truck division is only an intermediate step towards an even more profound revolution: Mercedes could become combustion-free far earlier than previously planned.
CEO Ola Källenius wants to speed up the electric offensive. But such an accelerated change would subject the Daimler organization to a huge stress test. A war of direction is already raging in Stuttgart.
Daimler shareholders celebrate the planned spin-off of the truck division. But analysts see more potential in other auto stocks. Is it worth buying Daimler shares now?
“We have a strong brand,” says Ola Källenius in an interview with the Handelsblatt. The Daimler CEO fears neither Tesla nor Apple – and soon wants to achieve just as high margins with electric cars as with combustion engines.
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