Keyloop today announced its acquisition of RAPID RTC and enquiryMAX, bringing its lead aggregation, lead response, enquiry management and showroom applications into the Keyloop product portfolio.
These are among the first actions Keyloop is taking since being acquired by Francisco Partners.
The group said the acquisitions reflected Keyloop’s commitment to developing an open platform.
RAPID RTC is headquartered in Winnipeg, Canada and is a provider of digital communication and lead management to 4,200 dealer sites and partners with many leading OEMs.
Glen Demetrioff, founder and CEO of RAPID RTC, will be joining Keyloop as a member of its executive team.
RAPID RTC’s lead management can aggregate sales enquiries from over 300 channels and manage the customer interaction in the showroom with digital communication tools such as live chat, social media, text and video calls.
enquiryMAX is headquartered in Leeds, UK and provides a showroom management solution to over 970 dealerships in the UK and Ireland.
Tom Kilroy, CEO, Keyloop, said: “We are delighted today to welcome RAPID RTC and enquiryMAX, two leading automotive technology providers, to the Keyloop family.
“Although Keyloop has acquired RAPID RTC and enquiryMAX, we remain committed to accelerating the development of the Keyloop Partner Programme.
This will allow our dealer and OEM customers freedom of choice for their technology needs, whilst always benefitting from the added benefits of integration to the Keyloop DMS.”