Lotus has launched a new retail identity programme, which is being rolled out in showrooms across the world.
The first location will open for business in Manama, the capital city of Bahrain, in the Middle East. The brand is adopting a multi-channel strategy to selling its cars.
Lotus also revealed details of the replacement for the Elise, the Emira, which will be unveiled on 6 July at the Lotus Advanced Performance Centre, Hethel.
It will make its public dynamic debut at the Goodwood Festival of Speed on 8-11 July.
It said that new Lotus performance cars will be built on four new platforms, Hypercar, Sports, Premium and E-Sports.
Geoff Dowding, executive director, sales and aftersales, said: “Launching an all-new visual identity for our retail partners is another hugely exciting step in our transformation of the Lotus brand.
“The inherent flexibility of what we have created will be perfect for all environments, whether they’re solus or multi-franchise, urban or out-of-town, high street or shopping mall, single or multi-storey, pop-up, seasonal or permanent.”
“It’s about offering a combination of online and offline retail experience. Looking, feeling, seeing, interacting and at the same time having the ability to do this 24 hours a day and maybe even conclude a transaction in the middle of the night, anywhere in the world.