Two Nissan dealerships in Cornwall and South Wales have become the first in the UK to display the brand’s new corporate identity.
The first two dealerships to make the change are Hawkins Motor Group’s Nissan dealership in Penryn, and Griffin Mill in Pontypridd.
The refined new logo inside and outside showrooms is part of the new Nissan retail experience.
Spencer Clayton-Jones, director of network development and customer quality at Nissan, said: “We’ve seen an accelerated shift in consumers interacting on our online platforms due to Covid-19, but physical dealerships remain an integral element of our operation.
“Although increased digitalisation has made it possible for consumers to start their journey with us in new and original ways, showrooms are the main space for direct interaction with our products, technologies and services, and dealers will continue to be a pivotal physical anchor point in our sales strategy.”
Mark Pardoe, managing director at Griffin Mill Garages, said: “We upgraded to the new corporate identity following a significant flood incident to the business. The difference is amazing.”