RTC Automotive updates CloseIt platform to save dealers time

CloseIt, the showroom management system from RTC Automotive, has been given an update to improve search, integration and communications functionality.

The software solution has received a visual overhaul as part of a series of updates and feature additions implemented across the past seven months.

New functions have been added, designed to streamline processes and uncover new opportunities.

The recent suite of updates includes: the ability to edit multiple customer records at once; a new updates and notifications bar; a failed email retry button; a more powerful search function that can include phone numbers, postcodes, registrations and customer IDs in search terms; integration with ITC Compliance; and hyperlink extraction from the customer notes section.

These features are all included within the latest CloseIt update version, which is live across the network.

Richard Robinson, chief operation officer of RTC, said: “The pandemic has changed the way motorists buy cars. Forward-thinking dealers have realised that the demand is still there, but needs to be serviced in a new way, through a combined physical-and-online approach. This places greater demands on the dealer in terms of record-keeping, reporting, and data security. As a result, the right showroom management software can be an immensely powerful tool – not just for fulfilling these obligations, but also for identifying entirely new commercial opportunities.

“At RTC, we have been investing continually in CloseIt to ensure it gives dealers everything they need to future-proof their sales operation – generating, tracking and converting leads from multiple sources. With the updates now completed and released, we’re happy to say the investment is paying off.

“The latest update to CloseIt is designed to save dealership staff time, offer a simplified experience, alert users clearly, and improve the customer search functionality – all on a fresh new interface, facilitating their needs and improving their work.”

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